My story
Why I started FoxyBars
My passion has always been rooted in understanding how the body works, what it needs to thrive, and how the choices we make every day influence our health, energy and vitality.
As a health coach specializing in metabolic health, I've spent years exploring the relationship between nutrition, thyroid function, hormones and the body's ability to produce energy. One area that became especially important to me was the role of dietary fats, particularly polyunsaturated fatty acids (PUFAs), and how they interact with our metabolism.
I became more intentional about the oils I used in my kitchen, and I started asking why so many of those same ingredients were showing up in my personal care products.
That's where the FoxyBars story began. In 2022, I went looking for a shampoo bar made without seed oils, unnecessary additives or a long list of ingredients I didn't want on my body. When I couldn't find one, I made it myself, with tallow and methylene blue. What started as a personal experiment became something I genuinely loved. Four years later, I still use the bar I created, and that simple beginning has grown into FoxyBars.
As a mother of three, I know how important it is to find simplicity in the everyday. From the food we eat to the products we use, I want those choices to feel nourishing, uncomplicated and aligned with our values.
FoxyBars is more than a shampoo bar. It's an extension of everything I believe about health, simplicity and caring for ourselves with intention. I'm so happy you're here.
With love, Letitia
